https://astraos.io/blog The AstraOS blog: how we build brands, sites and Photon™, your brand’s AI system, for fintech and AI companies. A creative studio in Dubai, since 2022. en Fri, 23 Oct 2026 11:20:00 +0400 https://astraos.io/blog/how-often-should-a-company-rebrand https://astraos.io/blog/how-often-should-a-company-rebrand Fri, 23 Oct 2026 11:20:00 +0400 Rebrand when the person you sell to changes, not when the calendar says so. I learned that working with Rhino.fi, whose brand went through three rebrands in three years, and then digging into where the "every 7 to 10 years" rule comes from. Here is what I found, and the five questions I ask now. Rebrands and positioning Elio Manganaro