Rhino.fi.
Stablecoin deposits, activated.
rhino.fi
- ScopeBrand, Web, Motion, Brand systems
- EngagementOngoing since 2022
- BackersParaFi, Lightspeed, LongHash Ventures
- $15B+stablecoin volume settled
- 30+chains, one integration
- Tetherstrategic alliance
The story.
From the brief to what shipped.
01Overview
Rhino.fi pivoted from consumer DeFi aggregator to B2B stablecoin infrastructure. The brand had to become credible to partners like Tether without losing the community that built it.
02The Challenge
Three years, three rebrands, each one further upmarket. Moving up meant earning the trust of institutional partners while keeping the community that had carried the product since 2022: two audiences that rarely respond to the same signals.
03The Solution
The latest identity shipped in 2026 with a rebuilt site: 36 pages, designed section by section so components carry across the whole surface. Rebrand and site, start to finish, in one month. We also built the brand system their internal team uses day to day.
04The Impact
The brand now reads as infrastructure rather than an app, and it holds up in partner conversations at the top of the market. Their team runs the system day to day, and we keep guardianship over it.
The work.
Brand, web, motion and the system their team runs.
