MoreMarkets.
Simple on the surface. Powerful underneath.
- ScopeBrand identity, Product UI, Web, 3D
- EngagementBrand & launch, 2025
- BackersElectric Capital, Canonical Crypto, Fabric Ventures
- $8.9Min the first vault
- 50,200X followers in 30 days
- $13Mround led by Electric Capital
The story.
From the brief to what shipped.
01Overview
MoreMarkets, formerly Nuffle Labs, came out of the NEAR ecosystem to bring self-custodial yield to XRP holders. Its XRP Earn Account had to feel as easy as a savings app while vaults, chain signatures and cross-chain lending ran underneath.
02The Challenge
XRP holders are a mainstream crowd, not DeFi natives. The brand had to be warm enough to invite a first deposit, precise enough to explain where the yield comes from, and ready for launch under a brand-new name.
03The Solution
We built the identity around one idea, the plus: a soft, living shape that becomes the mark, the buttons and every moment of reward. Around it we designed the app’s key screens, the launch site, 3D visuals, social assets and diagrams that make the vault’s cross-chain mechanics readable at a glance.
04The Impact
The XRP Earn Account launched in July 2025, audited by three independent firms, with one coherent voice across app, web and social from day one.
The work.
Identity, product UI, the launch site and 3D.
